Mumakore achangopfuura, kufarirwa kwekupfuya kwemhuka kuri kuwedzera, huwandu hwekatsi dzinovaraidza uye imbwa dzinopfuyiwa muChina dzave dzakasimba. Varidzi vezvipfuyo vanowanda vane pfungwa yekuti kurera zvakanaka kwakakosha kumhuka dzinovaraidza, izvo zvinogadzira zvakawanda zvinodiwa zvezvigadzirwa zvehutano hwemhuka.

1.Vatyairi veChina mhuka dzekuchengetedza hutano zvigadzirwa maindasitiri

Mumagariro evanhu vakwegura, kunonoka zera rekuroora uye kuwedzera kwehuwandu hwevanhu vanogara vari voga zviri kukonzera kudiwa kuri kuwedzera kwehushamwari hwemhuka. Naizvozvo, huwandu hwese hwezvipfuyo hwakawedzera kubva pa130 miriyoni muna 2016 kusvika 200 miriyoni muna 200, izvo zvaizoisa hwaro hwakasimba hwekusimudzira indasitiri yezvigadzirwa zvehutano hwemhuka.

Huwandu uye Kurera Mwero weMhuka muChina

▃huwandu (mamiriyoni zana)▃kukwidza mutengo (%)

Sekureva kwe "Research and Investment Prospect Forecast Report on the Development Status of China's Pet Health Care Product Industry (2022-2029)" yakaburitswa neGuanyan Report, kuenderera mberi kwekuvandudzwa kwemari yevagari uye kuwedzera kwechikamu chevaridzi vezvipfuyo vane mari yakawanda, inobatsira mukukura kwekushandisa kwegore negore kwechikafu chemhuka muChina. Zvinoenderana nedata, chikamu chevaridzi vezvipfuyo vane mari pamwedzi inodarika zviuru gumi, chakwira kubva pa24.2% muna 2019 kusvika 34.9% muna 2021.

Mari yeMwedzi yeVaridzi veChipfuwo cheChinese

■pasi pe4000 (%)■4000-9000 (%)

■10000-14999 (%)■zvinopfuura 20000 (%)

Kuwedzera kuda kuti varidzi vemhuka dzeChinese vatarisire hutano hwemhuka

Panyaya yechinangwa chekushandisa, vanopfuura 90% yevaridzi vezvipfuyo vanoona mhuka dzavo dzinovaraidza senhengo dzemhuri kana shamwari. Pamusoro pezvo, nemukurumbira wepfungwa yekupfuya zvipfuyo zvesainzi, chinangwa chekutenga chevaridzi vezvipfuyo zvezvigadzirwa zvehutano hwezvipfuyo chawedzerawo. Parizvino, vanopfuura 60% yevaridzi vezvipfuyo vanozowedzera zvigadzirwa zvehutano pakudyisa chikafu chikuru.

Panguva imwecheteyo, kusimudzira kwakasimba kwesocial media mapuratifomu uye mhenyu e-commerce mapuratifomu anoita kuti vatengi vawedzere kushandisa.

2.Current Situation yeChina Pets Health Care Industrial

Dhata inoratidza kuti saizi yemusika weChina pet hutano zvigadzirwa indasitiri yakawedzera kubva 2.8 bhiriyoni yuan kusvika 14.78 bhiriyoni yuan kubva 2014 kusvika 2021.

Kukura Kwemusika uye Kusimudza Mwero weChina China Chipfuwo Hutano Chekuchengetedza Indasitiri

▃saizi yemusika (zana remamiriyoni)▃kukwidza mutengo (%)

Nekudaro, mashandisirwo ezvigadzirwa zvehutano hwemhuka zvinongoverengera chikamu chakaderera, chisingasviki 2% yehuwandu hwekushandisa chikafu chemhuka. Kugona kushandiswa kwezvigadzirwa zvehutano hwemhuka kunoramba kuchiongororwa.

■zvigadzirwa zvehutano■snacks■main foods

3.Development Direction yeChina Pets Health Care Industrial

Paunenge uchitenga zvigadzirwa zvehutano hwemhuka dzinovaraidza, varidzi vezvipfuyo vanorerekera kune iwo mabhureki makuru ane mukurumbira wakanaka, senge Red dog, IN-PLUS, Viscom, Virbac nemamwe mabhureki ekunze. Zvigadzirwa zvekuchengetedza hutano zvemumba zvinonyanya zvidiki zvine mhando yechigadzirwa uye kushomeka kwekuvimba kwevatengi, izvo zvinotungamira kune hutongi hwemhando dzekunze mumusika. Nekudaro, mumakore achangopfuura, mhando dzepamba dzakawana imwe nzvimbo yemusika nekuvandudza tekinoroji yekugadzira zvigadzirwa, optimize yekutengesa chiteshi kuvaka uye kusimudzira mhando.

Parizvino, mhando dzekunze dzakaunganidza imwe nzvimbo yevatengi mumusika weChina wezvigadzirwa zvehutano hwemhuka. Kunyangwe paine misiyano yekumisikidzwa kwechigadzirwa uye zvimwe zvinhu, iwo mabhizinesi mana ese anotora "online) offline" nzira yekutengesa kuti ienderane nemafungiro evatengi eruzivo rwekushandisa uye nyore, inova imwe yenzira dzebudiriro dzakakodzera kudzidza nekushandisa kunongedzera.