China ndiyo nyika yakakura kwazvo ine vanhu vakawanda pasi rose, panguva ino, huwandu hwayo hwekushandisa zvakare haugone kurerutswa. Kunyangwe denda richiri kurova pasi rose uye riri kupera simba rekushandisa, vanhu vazhinji vekuChina vanoona kukosha kwekuperekedza, kunyanya kushamwaridzana kwemhuka dzinovaraidza, vangada kubhadhara zvakanyanya pamhuka dzavo. Zviripachena kuti Chinese pet market ichiri kufambira mberi. Zvisinei, China pet musika ane hukasha: makuru uye echinyakare mabhureki vachiri vakagarwa ruzhinji musika Chinese nemhando yepamusoro; mabhureki matsva anewo nzvimbo mumusika ane nzira dzakabudirira dzekushambadzira. Dambudziko nderekutora mwoyo yevatengi. Saka ndima yacho ichaongorora musika kubva pamakona maviri: boka rekushandisa uye tsika yekushandisa zvichienderana nendimaWhite Pepa paKukwikwidza kweChinese Pet Brands muna 2022, tariro yekupa iwo makambani ari muindasitiri yezvipfuyo zvimwe zviratidzo.

1.Analysis pamusoro peboka rekushandisa.

Maererano neshumo yeWhite Paper, vakadzi vakatora 67.9% yevaridzi vekatsi. 43.0% yevaridzi katsi vari mumaguta ekutanga-tier. Vazhinji vavo vakapedza kudzidza uye bachelors (pasina mudiwa). Zvichakadaro, 70.3% yevaridzi imbwa vakadzi, 65.2% vanogara munzvimbomaguta ekutanga kana maguta matsva ekutanga. Vazhinji vavo vakapedza zvidzidzo zvavo, 39,9% vakaroora uye 41.3% vasina kuroora.

Zvinoenderana nedata riri pamusoro, tinogona kupedzisa mamwe mazwi akakosha: vakadzi, ekutanga-tier maguta, vakapedza kudzidza, vasina kuroora kana kuroora.Saka tinogona kuona kuti varidzi vatsva vezvipfuyo vane dzidzo yepamusoro, mabasa ari nani, hupenyu hwemahara kana hwakagadzikana, zvinoenderana, ivo. vachatenga zvigadzirwa zviri nani zvezvipfuyo zvavo. Nekudaro, makambani ezvigadzirwa zvezvipfuyo haachakwanise kutonga musika weChinese pet nezvigadzirwa zvemitengo yakaderera, kiyi ndeyekutarisa kunaka kwechigadzirwa.

2.Analysis pamusoro pekushandisa nzira.

Isu tese tinoziva kuti network yakatochinja zvakanyanya hupenyu hwedu. Mazuvano, varidzi vezvipfuyo vanowedzera vanosarudza kuwana ruzivo nezvekuchengeta zvipfuyo uye kutenga zvigadzirwa zvezvipfuyo painternet. Saka social media yave nhandare yehondo yemhando dzemhuka. Nekudaro, akasiyana enhau enhau ane mushandisi akasiyana, saizvozvi, makambani ezvigadzirwa zvezvipfuyo anofanirwa kutora nzira dzakasiyana mune dzakasiyana social media. Semuenzaniso, vazhinji vevashandisi vetiktok vakaungana mumaguta akadzika-tier vanosarudza kusarudza madhiri akanakisa, saka makambani ezvigadzirwa zvezvipfuyo anogona kutora live-commerce zano mupuratifomu iyoyo; Zvikasadaro, iyo ichangobva kufarirwa app“bhuku dzvuku”inoisa kukoshesa zvakanyanya pakushambadzira kwemukati. Saka makambani ezvigadzirwa zvezvipfuyo anogona kuseta account yepamutemo, kunyora uye kugovera zviri mukati membiru. Kusarudza kols kusimudzira zvigadzirwa zvako ipfungwa yakanaka.

  Mumakwikwi anotyisa emusika, avo mhando vanoramba vachisangana nezvido zvemusika uye nekunyatso batanidza vashandisi vanofanirwa kuve mambo mumusika mune ramangwana!